Dublin Discovery Trails

Tandem were contracted by Fáilte Ireland to provide interpretation design and content for two major new
self-guided heritage walks based around a masterplan
for Dublin Independence Trails.

Using evidence from consumer research and testing – including the perceived optimum duration for the experience – we were able to
refine the initial concept and fully develop the narrative structure.

And so the Dublin Discovery Trails were realised, for which we developed four self-guided trails:

Rebellion
Six days that shook Dublin

Empire
A tale of two cities

Story of Dublin
Through streets broad and narrow

Echoes of War
A stroll through historic Kilmainham

Working with Fáilte Ireland we defined the branding and marketing proposition for Dublin Discovery Trails.

We then developed each walking trail with a clear theme and focus. These individual trails take visitors along a specific, themed route through the city – connecting them to some of the less visited and less obvious corners of Dublin.

For each themed route we:

• Scoped and wireframed content

• Worked with Fáilte Ireland to finalise all routes

• Developed outdoor interpretation panels

• Designed  a set of printed guides

The stories and designs were developed with a wide range of media in mind, developing text and images which would later be developed into content and an audio script for the downloadable app.

Dublin Discovery Trails are
a suite of self-guided walks which link to the Dubline, the core visitor orientation route through Dublin City Centre.