Tandem Design

Ulster Hall

Retail & Commercial

Ulster Hall

Belfast City Council

A symphony of interpretation and design

The significant refurbishment of Belfast’s ‘Grande Dame’ venue in 2008 was an excellent opportunity to explore the building’s heritage of the previous 140+ years.

Working with the Council to develop engaging stories which would connect with both locals and tourists, we devised a series of audio tours to guide visitors around the building in an unobtrusive way. This was accompanied by a tour leaflet featuring related imagery and an accessible map to enable self-guiding around the site. 


We installed physical interpretation sensitive to the requirements of the historic working building. We also worked with local poet Martin Mooney who was commissioned to create a poem commemorating the history of the Ulster Hall, using the work as a basis for a striking typographic installation in the foyer.

Tandem’s remit extended to producing a new brand for the building, which was inspired by the iconic Mulholland Organ. The brand was implemented across a range of media, including events programmes, site hoarding, building banners, stationery, tickets and Souvenir Programmes.

Belfast’s ‘Grande Dame’ was restored to its full glory through sensitive conservation and sophisticated design, integrated throughout this historic working building. 

Meetings Industry
Marketing Awards 2009

Ulster Hall Branding
Silver in Best Brand Campaign
IDI Design Awards 2009
Ulster Hall Branding, Commended
IDI Design Awards 2009
Ulster Hall Interpretation, Commended