Foxford Woollen Mills
Brand Experience & Mill Tour
Quote or highlight
First established in the late 19th century, Foxford Woollen Mills has a [something] story. The Mill has established itself as a champion of both weaving tradition and contemporary craft design.
We developed the existing guided tour into a focussed brand experience that conveys the skills and experience of the designers and weavers at Foxford; the artisanal quality of the Mill's Irish-made products is highlighted and sources of inspiration are explored.
A warm welcome is given at the tour's first stop: the orientation space; a specially designed bright and colourful area isolated from the main retail space.
The focal point of this area is a presentation wall where visitors are introduced to Foxford's brand message by a tour guide who takes them through the fundamental techniques of weaving as well as the Mill's ethos, heritage and products.
A unique and highly visual, hands-on zone, this space incorporates examples of raw and processed materials, weave samples and finished products. Visitors are encouraged to touch and feel tactile interventions that help distinguish finishing techniques and effects.
A multi-use AV screen is integrated into the presentation wall and is used to show aspects of the Mill's work not necessarily accessible on the guided tour.
Takes advantage of opportunities to interact with staff and hear the authentic voices of people who have worked in the mill.