Dublin Discovery Trails
'Explore Dublin's remarkable history one step at a time…'
Tandem were contracted by Fáilte Ireland to provide interpretation design and content for two major new self-guided heritage walks based around a masterplan for Dublin Independence Trails.
Using evidence from consumer research and testing – including the perceived optimum duration for the experience – we were able to refine the initial concept and fully develop the narrative structure.
And so the Dublin Discovery Trails were realised, for which we developed four self-guided trails:
Six days that shook Dublin
A tale of two cities
Story of Dublin
Through streets broad and narrow
Echoes of War
A stroll through historic Kilmainham
Working with Fáilte Ireland we defined the branding and marketing proposition for Dublin Discovery Trails.
We then developed each walking trail with a clear theme and focus. These individual trails take visitors along a specific, themed route through the city – connecting them to some of the less visited and less obvious corners of Dublin.
For each themed route we:
- Scoped and wireframed content
- Worked with Fáilte Ireland to finalise all routes
- Developed outdoor interpretation panels
- Designed a set of printed guides
The stories and designs were developed with a wide range of media in mind, developing text and images which would later be developed into content and an audio script for the downloadable app.